August 11. 2015 02:06
The department store is taking a 150,000-square-foot full floor at the Factory Building in Long Island City.
Macy’s is expanding and relocating its photo studio and set space from Brooklyn to Queens.
The department store has signed a 150,000-square-foot deal at the Factory Building in Long Island City for a new space to photograph its merchandise. Currently, the studio was scattered on various floors at Macy's Fulton Street store in downtown Brooklyn.
"As a major omni-channel retailer, we have increased needs to photograph merchandise for macys.com and various forms of marketing," a spokesman for Macy's, said in an email to Crain's. "The new Long Island City location will allow us to have the whole operation on one level with more modern facilities and space for additional sets, closets, pantries and a kitchen set-up as well as offices and conference room."
The deal is one of the biggest leases to be signed in Long Island City so far this year and reflects how the neighborhood is attracting more creative tenants. Long Island City, once seen primarily as a cheap destination for back-office operations, has begun to transition into a place where companies want to base the core of their operations.
The Factory Building is about 1 million square feet in size and is owned by a partnership between Atlas Capital, Square Mile and Invesco. According to a website for the building, Macy’s was an original tenant when the property was built in 1926. Back then the department store used its space there as a furniture warehouse.
A leasing team from Newmark Grubb Knight Frank led by brokers Howard Kesseler and Brian Waterman, represented the building’s landlords in the deal.