The Changing Face of Avid: Audio is king and Media Composer is free

by JamesNYCApril 28. 2015 11:59

 

RedShark News' David Shapton reports from Avid's press conference this weekend which heralded several important announcements and updates.
He writes, "The Avid press conference on Saturday morning was a fascinating confirmation that we live in a time of extreme technological change and that Avid is now an IT company - and it makes more audio than video hardware. It also announced first thing on Monday morning that it's spending around $60m buying realtime graphics company Orad...Essentially, with the exception of its hardware, Avid's products are becoming services, available from the internet."

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