Canon Responds to Format Trends

by JamesNYCApril 13. 2015 12:59

 

Larry Thorpe of Canon U.S.A.’s Imaging Technologies & Communications Group, Professional Engineering & Solutions Division has been listening to the company’s camera and lens customers.

“I see three major format sizes dictating most of what is being done with lenses and cameras today: the large-format, Super35, there’s no question that’s very hot. And good old 2/3-inch is rock solid in applications like sports and still a lot of broadcast studios, and some ENG and EFP. And then down in the small format, the 1/3-inch and variants on that, we see it still briskly growing, especially in broadcast news.”

Canon is a player in lenses for all three of the camera types he mentioned, but only makes digital video cameras in the large-format and 1/3-inch sensor arenas.

Canon recently introduced three new DSLRs: the EOS 5DS and EOS 5DS R, which pushed open a new era of still camera resolution with 50 megapixel sensors, and the EOS 7D Mark II, with a host of still photography tools such as the ability to shoot 20-megapixel still photos at 10 frames per second.

“Of course that does not have much bearing on the video capabilities,” said Chuck Westfall, advisor, Canon U.S.A.’s Strategic Research & Development, Future Product & Solution Plan Division, “but we’re seeing that there’s a tremendous level of interest in these cameras as general purpose tools that can do more in terms of high resolution for stills, while maintaining full HD capability.”

 

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