Lexar Professional UDMA 300X CF card, and the Lexar Professional UDMA Firewire 800 reader.

by JamesNYCMay 16. 2008 09:09
We get some great new toys to play with on occasion. The latest was sent to us by Lexar when they introduced the Lexar Professional UDMA 300X CF card,  and the Lexar Professional UDMA  Firewire 800 reader.

While most people specifically those renting digital cameras from rental companies find a Sandisk CF card included with the rental package. These new offerings from Lexar are well worth taking a look at.

Though Sandisk may have the strongest brand name in the flash memory market, they are not without their short comings in terms of the cards life span based on read/write capacity, and they also are the most expensive.

Lexar is actually a wholly owned subsidiary of Micron Technology, Inc. A company that like Sandisk manufactures there own flash memory chips.
For those not familiar with Micron Technology who markets there DRAM as Crucial memory and Flash memory as Lexar; Micron and Crucial memory has been the brand of choice for those building hard-core gaming computers and home computer enthusiasts that have been over-clocking their processors since the days of the Pentium 166.
The reason these computer users have chosen this brand of memory is because it takes the abuse, it runs fast, stays cool, and rarely to never causes system errors. This has also been my personal experience. I have been over clocking my PC's including this sites servers for years using Crucial DRAM. And MAC users will find the Crucial memory is more stable and less expensive than other memory for Mac's.

So during our last Digital Tech Workshop we put the Lexar Professional UDMA 300X CF card, and the Lexar Professional UDMA  Firewire 800 reader to the test. I made every attempt to abuse it beyond what is was designed for.

This UDMA 300X card was tested in the Phase One P25+, P30+ backs, the Leaf AFi that was presented a few weeks ago by FotoCare and Leaf, and it was also used in the Canon 5d, MKII & MKII cameras.

After capturing to the card, and reformatting after every download, reformatting for every system change, including formatting it to both MAC and PC operating systems and using it to transfer video files; the UDMA 300X never had any problems.

The fact is when used in conjunction with the Lexar Professional UDMA  Firewire 800 reader this is the fastest CF card data transfer combination that you can currently buy including any offering by Sandisk.

"..Blazing Fast!!" was what everyone that tried the card and card reader combination said.
Since we don't have any speed test software the best we can offer is our opinion. But when compared to the Sandisk Ultra III that we have here. We saw data transfers taking seconds with the Lexar UDMA 300X as opposed to minutes with the Sandisk card.

Now as you can see below the Lexar option from a cost/performance stand point is by far the better option.

The above table represents the current comparable high performance CF card and CF card reader options from Lexar and Sandisk

Once again we see that checking out all of the options can not only save us money it can boost our workflow performance.

For those interested in seing what's inside a Sandisk CF card click here.

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It's In The (e)Mail - An introduction to creating effective email campaigns

by JamesNYCFebruary 29. 2008 07:52
by Jon Hornstein,  February 29, 2008 Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.

Email has many advantages over postcards.
With email, you can track who receives your message, who opens it and if they click-through on any images or links. You can also create a richer and more interactive experience by designing the email in a way that allows the recipient to access progressively more information. Tracking the behavior of the recipient can also tell you what people find most interesting about you and your work. This type of marketing information is priceless. Last but not least, the cost of sending an email blast, while not as inexpensive as many think, is much less expensive than printing and mailing postcards.

But a poorly designed email campaign can be ineffective or even damaging to your reputation.

Here are 10 things you need to keep in mind when planning and sending your email campaign:

1. Start With a Good List
The best list consists of names of people who have asked to hear from you. Legally, these are the only people you should ever address with a mass email. Otherwise what you are sending is considered SPAM. Bought lists are only legal to use if the people on the list gave their permission to the list collector to receive unsolicited emails from people selling photographic services. Always check to see if this is the case. Even then, the quality of the list can vary widely. In all your activities, try to get people to agree to receive marketing emails from you. This is your "golden" list.

2. Send Regularly
You should use your email campaign to create and sustain a relationship with the recipients. Sending them monthly is ideal. Every other month is the minimum frequency you should consider. If you send out promotional emails more than once per month you run the risk of creating "noise" that your audience will find easy to ignore.
read more: http://tips.creativetouchpoint.com/tipsblog/archives/26

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Condé Nast Shuffles Management Team

by JamesNYCJanuary 7. 2008 21:35
Condé Nast Shuffles Management Team
Lucia Moses
JANUARY 07, 2008 -
Vogue and Glamour publishers Tom Florio and Bill Wackermann and other Condé Nast execs added responsibilities as part of a wide-ranging management shakeup at Condé Nast Publications. As part of that reorg, three other top sales executives — Mitchell Fox, Amy Churgin and Sandy Golinkin were shown the door.
CN CEO Chuck Townsend announced the changes in an internal e-mail distributed to employees Monday afternoon.
read the full story here: http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003693368

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PhotoAssistant.Net - C1 Pro workshops in Phase One newsletter.

by JamesNYCFebruary 7. 2007 08:02
1prophoto.com - C1 Pro workshops in Phase One's, PhasePlus newsletter.

entitled: Interview with James NYC

Hopefully your already signed up for the Phase One newsletter.

If not click the link below to read the article.


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