Hasselblad set to launch world’s first medium format CMOS sensor camera

by JamesNYCJanuary 21. 2014 00:27

Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

While most compact cameras have made the switch from CCD to CMOS image sensors in recent years, medium format cameras have been a hold out – until now, that is. Hasselblad has announced its new H5D-50c will be the world's first medium format camera to pack a 50-megapixel CMOS sensor.

Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”

He added: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

“This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

Further information and prices for the new H5D-50c models will be announced in March.

 

The H5D-50c is based on the H5D-50 pictured

The new model is based on Hasselblad's H5D-50, but trades that model's 36.7 x 49.1 mm 50-megapixel CCD sensor for a CMOS sensor that the company's product manager, Ove Bengston, says "will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will be available with Multi-Shot functionality."

Hasselblad promises to release more details on the H5D-50c in March, but don't expect it to be cheap. The current H5D-50 sells for over US$25,000.

 

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