Macy's ditches downtown Brooklyn studio space for Long Island City

by JamesNYCAugust 11. 2015 02:06

The department store is taking a 150,000-square-foot full floor at the Factory Building in Long Island City.

Macy’s is expanding and relocating its photo studio and set space from Brooklyn to Queens.

The department store has signed a 150,000-square-foot deal at the Factory Building in Long Island City for a new space to photograph its merchandise. Currently, the studio was scattered on various floors at Macy's Fulton Street store in downtown Brooklyn.

"As a major omni-channel retailer, we have increased needs to photograph merchandise for macys.com and various forms of marketing," a spokesman for Macy's, said in an email to Crain's. "The new Long Island City location will allow us to have the whole operation on one level with more modern facilities and space for additional sets, closets, pantries and a kitchen set-up as well as offices and conference room."

The deal is one of the biggest leases to be signed in Long Island City so far this year and reflects how the neighborhood is attracting more creative tenants. Long Island City, once seen primarily as a cheap destination for back-office operations, has begun to transition into a place where companies want to base the core of their operations.

The Factory Building is about 1 million square feet in size and is owned by a partnership between Atlas Capital, Square Mile and Invesco. According to a website for the building, Macy’s was an original tenant when the property was built in 1926. Back then the department store used its space there as a furniture warehouse.

A leasing team from Newmark Grubb Knight Frank led by brokers Howard Kesseler and Brian Waterman, represented the building’s landlords in the deal.

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Do You Have Any Stronger Sawhorses For The Chairman?!!

by JamesNYCMay 19. 2011 07:06

Re-blogged with permission from Damn Ugly Photography

I got an email from my friend Brad Trent for his latest blog post and thought it was pretty cool. Please click though to his blog too.

Click on Any Image for Full-Size
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A few weeks ago, Mr. DeLucca asked if I would like to take a trip up to Herald Square to shoot Terry Lundgren, the President, Chairman of the Board, Director and CEO of Macy’s. “Yeah”, I said, “but only if I don’t hafta do some lame picture of him on the retail floor!”. Thus began our journey…

I went up to Macy’s for a quick location scout and was of course shown every square inch of the million square feet of retail space in the World’s Largest Department Store…none of which really interested me. What I really wanted to see was their display department…I had a kind of cool idea that required mannequins and such, but I got shot down on that one. I was then offered a look around their ‘Executive Offices’, which is normally the kiss of death, but in this case it proved damned inspiring. The floor dates back to the 1902 origin of the building and was stunning, but what really got me going was the Executive Dining Room. The walls were covered in frescos painted in the 1940′s that show views of the building as it looked back then…

But using the P/R guy as a stand in, I saw immediately that just dropping him in front of the wall was gonna be flat-footed and boring…..

I needed to raise him up and get him into the scene, and that was gonna take a lot of gear! (And since this was a Barron’s gig, I only had one assistant) So Kaz and I showed up early…we got to Macy’s three hours before the shoot…and proceeded to turn the dining room into a photo studio for real. Besides my usual two tons of lighting gear, we hauled in apple boxes, saw horses, a sheet of plywood and a 4 x 8 piece of white plexiglass and went about rigging a platform that would raise him up to the right height…

But we still had one final hurdle to get over…the P/R guy walked in while we were setting up and had concerns about our plastic saw horses….”Do you have any stronger sawhorses for the Chairman?!!”. I had to get up on the platform and dance a jig to convince him we were safe. And it was worth it…here’s the resulting page in Barron’s…

But I wasn’t done. My favorite image was actually like that set-up shot I sat in for. The much more dramatic, pulled-back view of Lundgren is now sitting at the front of my portfolio…

 

 

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