LEICA CAMERA OFFERS NEW FIRMWARE UPDATE 2.014 FOR THE LEICA M8

by JamesNYCJune 29. 2011 07:51

Solms, Germany (June 29, 2011) - Leica Camera AG announces the latest firmware update for all versions of the Leica M8. Users wishing to benefit from the new offerings can now download firmware update Version 2.014 from the Leica Camera website and take advantage of new, improved features.

The firmware update coincides with the launch of the Leica Super-Elmar-M 21 mm f/3.4 ASPH. and supports the use of this new wide-angle lens on Leica M8 cameras. In addition to   new improvements, users can expand the range of lenses for their Leica M8 system with the versatile, high-performance super-wide-angle lens. With this free service, Leica Camera AG again proves their commitment to full system compatibility and decades of enduring value of the M series.

For installation instructions and to download firmware update 2.014, please visit: http://en.leica-camera.com/service/downloads/rangefinder_cameras/m8.

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LEICA CAMERA AND LONELY PLANET PARTNER TO HOST PHOTOGRAPHY EXCURSIONS

by JamesNYCJune 27. 2011 22:27

Participants to discover five historic American cities through “Travel Photography with Leica and Lonely Planet” workshops

Allendale, NJ (June 28, 2011) – Leica Camera, Inc., the legendary German camera manufacturer, has partnered with Lonely Planet, the leading global travel information company, to offer experiential photography tours. Beginning July 2011, participants are invited to discover five North American cities with a Leica camera in hand. During these special Leica Akademie workshops, individuals capture must see spots and off the beaten path local favorites while expanding their photographic knowledge in exclusive, real world shooting situations. Host cities include San Francisco, CA; New York, NY; New Orleans, LA; Savannah, GA and Los Angeles, CA, and were selected based on Lonely Planet’s “Top Ten Places to Visit in 2011” as well as the book USA’s Best Trips: 99 Themed Itineraries Across America. 

“Leica Camera and Lonely Planet have come together to offer a truly incomparable experience,” said Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “Whether local residents or out of town visitors, participants will leave these unique workshops with a deeper sense of the city’s nature, culture and environment, captured in images of unmatched brilliance.”

“Lonely Planet is excited to lend our expertise to the ‘Leica Akademie’ photography tours,” says Lainey Franks, VP Marketing and Client Solutions at Lonely Planet. “We help travelers get to the heart of a city and pride ourselves on our accurate and trustworthy insider knowledge. Our authors will lead participants to the best places to see and photograph, where they’ll get a unique and truly local view of the city, providing invaluable experiences along the way.”

Each excursion is customized by a Lonely Planet author and designed to offer a wealth of insider information, first hand tips and ample memories to fill a photo album. Lonely Planet’s carefully crafted itineraries will introduce photographers to a mix of iconic locations, hidden neighborhood spots and exceptional local cuisine. While discovering Savannah’s Forsyth Park Fountain or strolling in San Francisco’s Haight-Ashbury district, participants interact with an experienced Leica instructor, ensuring creative and personal images through the sharing of insights and techniques. Additionally, participants will have the opportunity to submit their best images taken during the workshops for a chance to be featured online and for possible inclusion in future Lonely Planet guidebooks. 

Lonely Planet’s Leica Akademie workshops are beneficial to participants of every skill, interest and experience level. These day long workshops are geared towards amateur and professional photographers who enjoy the best and finest, demand excellence in image quality and appreciate incomparable ease-of-use. Amateurs can explore the world of point-and-shoot photography with Leica's complete line of compact cameras - the X1, D-Lux 5 and V-Lux 2 and the just released V-Lux 30. Experienced photographers have the opportunity to utilize Leica’s flagship M9 rangefinder camera along with the entire portfolio of M lenses including the latest Super-Elmar-M 21 mm f/3.4 ASPH.  and the world's highest-speed aspherical lens, the Leica Noctilux-M 50 mm f/0.95 ASPH.

Each workshop is limited to 12 participants to ensure personal interaction with the instructors. These exclusive events run from 10AM to 7PM. The cost is $249 and each participant receives the following to continue their adventure in travel photography: a $50 Leica voucher to be used toward the purchase of a Leica product from any North American Dealer, a 30% discount on a future purchase at LonelyPlanet.com and a copy of the book Lonely Planet’s Guide to Travel Photography

This series of events provides yet another exciting option for amateur and professional photographers alike to experience Leica Akademie North America’s year-long programming. Continuing Leica's long tradition of photographic education, Leica Akademie offers a wide range of experiential workshops in cities across North America. The Akademie's goal is to increase the fun and enjoyment of photography, expand photography knowledge and bring the total Leica experience to a new generation of photographers.

For additional information and to sign up, please visit www.leicaakademie.com or email Akademie@leicacamerausa.com. To learn more about Lonely Planet, please visit www.lonelyplanet.com


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LEICA CAMERA AG AND MAGNUM PHOTOS PRESENT A NEW MULTIMEDIA ESSAY

by JamesNYCJune 23. 2011 14:16

Alex Majoli presents the everyday life of a gondolier in Venice through images of unmatched brilliance

Solms, Germany (June 23, 2011) – Leica Camera AG announces the debut of a multimedia essay shot by Magnum Photographer Alex Majoli. The inspirational project stems from Leica’s recent partnership with Magnum Photos and features Majoli’s account of a young gondolier in Venice. The multimedia essay is presented in conjunction with the launch of the M9-P that took place in Paris on June 21. Vital, authentic and brimming with the essence of real life – it is a narrative captured with the Leica M9-P, a new version of the world’s smallest, full-frame digital system camera that specifically meets the needs of professional photographers.

A full member of the prominent photographers’ cooperative since 2001, Majoli’s piece reaches beyond simply documenting a profession steeped in tradition.  The images tell a vivid story of how a gondolier continues to embody the heart and soul of his city. The protagonist of the portfolio is Alvise Catullo Ragazzo, one of around 700 gondoliers in the city of Venice. Majoli has captured moments of Ragazzo’s everyday life amidst tradition and tourism. The day begins with donning a straw hat and the traditional blue-and-white-striped garb of his trade, the journey to work leads Ragazzo past the sights of the city and, of course, his skillful daily routine consists of rowing a Venetian gondola. Majoli’s portfolio also reveals the very private scenes far removed from the bustle of the city. They present an intimate view of family life; the people behind the gondoliers. Majoli has successfully recorded a sensitive portrait of a young man and his city that invites the audience to take a look at life beyond the characteristic tourism of Venice.

A video showcasing the making of the portfolio can be viewed on the Leica website at http://bit.ly/M_Venice. An in-depth interview with Alex Majoli can be found at http://magnum.leica-camera.com.

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LEICA CAMERA AG AND MAGNUM PHOTOS SIGN AGREEMENT ON COOPERATION

by JamesNYCJune 22. 2011 14:27

Solms, Germany (June 23, 2011) - Leica Camera AG and Magnum Photos  announce the commencement of a series of technological and photographic projects, building upon almost a century’s worth of shared history between two world-renowned photographic institutions. The first venture showcases a number of independently produced multimedia essays by Magnum photographers.  In addition, Leica and Magnum have forged a partnership allowing Magnum photographers to utilize the latest Leica equipment in the field. With this program, the esteemed camera manufacturer is able to gain valuable insight into the distinct needs of a professional photographer and integrate the feedback into the ongoing development of the Leica product portfolio. These collaborations have been introduced in conjunction with a signed project agreement that was previously announced in February 2011.

Against a common historical background, Leica and Magnum will collaborate in a number of projects intended to write further chapters in the story of their many years of engagement in the field of independent documentary photography. Earlier this year, Alfred Schopf, CEO of Leica Camera AG, and Magnum Photographer Jonas Bendiksen, President of Magnum Photos International Inc., signed a cooperation agreement in Solms, Germany, to this effect.

“The aim of Magnum and our photographers is to maintain our commitment to discovering the emotions of humankind, to act as witnesses and to communicate these emotions in pictures,” explained Magnum President Jonas Bendiksen. “With the signing of this new agreement, Leica has declared their commitment to joining us in bearing this common responsibility.”

Leica and Magnum have begun collaborating on producing a series of multimedia essays shot by individual Magnum photographers. Production began this spring and the projects will debut online at www.leica-camera.com, www.lfi-online.de  and www.magnumphotos.com

In addition to supporting individual projects, Leica and Magnum will produce new essays in order to gain knowledge and insight from the experience of Magnum photographers working in the field with the latest Leica equipment. The field reports from Magnum photographers will make a significant contribution to the comprehensive user requirements analyses already performed by Leica, assisting in the mutual aim of developing the Leica product portfolio to ensure that products continue to meet the needs of photographers around the world.

“The collaboration between Magnum and Leica will help us to develop and construct high quality equipment specifically designed to meet the needs of professional photographers,” said Stefan Daniel, Head of the Product Management Division at Leica Camera AG. “First-hand accounts on how Leica cameras and lenses stand up to difficult working conditions are extremely welcome and important additions to our in-factory testing procedures. A further tool for ensuring that Leica products match any demands set by the challenging everyday work of professional photographers, Magnum Photographers will provide field reports on the practical use of Leica’s current portfolio, as well testing future products on location.”

Since 1947, the year legendary photographers Henri Cartier-Bresson, Robert Capa, George Rodger and David ‘Chim’ Seymour founded Magnum Photos, the photographers of this agency have been passionate eyewitnesses of history. Magnum photographers have captured the decisive moments of the 20th century through the lens of a Leica and with a dedication that remains unrivalled today.

Magnum was founded to create a framework for the independent work of its members. Even today, the idiosyncratic combination of reporter and artist still holds true as the distinguishing mark of every Magnum photographer. Their work not only captures the action as it happens but also documents the photographer’s own, highly personal art of visual perception.

Over the past 60 years, both Magnum and Leica have made enormous contributions to the documentation of world history, pioneers in their respective fields. Leica became the standard for the best cameras and lenses the world has ever seen. Combining the values of traditional craftsmanship with the finest precision engineering, the results are cameras and lenses of uncompromising quality that have helped to produce many of the images that expand knowledge and influence the perception of the world. Since the time Henri Cartier-Bresson took his first Leica in hand, Magnum photographers have continued to push forward the limits of documentary photography and the limits of their Leica cameras when documenting epoch-making events around the world.  

Magnum Photos is an extensive prominent photographers’ cooperative owned and operated by its members. Magnum photographers work as chroniclers with decisive individuality. Their pictures interpret and communicate the peoples, events, issues and personalities of the world to an international audience. With four offices, in New York, London, Paris and Tokyo, and a network of 15 territorial distribution partners, Magnum supplies images and multimedia material to the press, publishers, advertising agencies, TV stations, galleries and museums throughout the world. www.magnumphotos.com and http://inmotion.magnumphotos.com

Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualization and perception. Leica Camera AG has its headquarters in Solms, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. www.leica-camera.com 

LFI – Leica Fotografie International has been the leading magazine for Leica photographers since 1948. In addition to the presentation of style-setting icons of the past decades, LFI also regularly publishes exciting contemporary feature articles and the work of up-and-coming young talent. At the same time, LFI also offers inside stories from the world of Leica, comprehensive test reports, useful tips for the full range of Leica equipment, and much more. www.lfi-online.de 


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THE NEW LEICA M9-P: THE ESSENCE OF DISCRETION

by JamesNYCJune 21. 2011 14:31

Designed particularly for professional photographers, new ultra-discreet version of the Leica M9 added to Leica rangefinder portfolio

Solms, Germany (June 21, 2011) - Leica Camera AG is proud to present a new version of the world’s smallest, full-frame digital system camera: the Leica M9-P.  This new model will sit alongside the Leica M9 in the company’s rangefinder portfolio. Providing an alternative, even more discreet and resilient design that further reinforces the classic nature of the M9, the M9-P specifically meets the needs of professional photographers.  The new model is now available in a classic silver chrome or subtle black paint finish.

Featuring the compact size, full-frame, 18 megapixel 24 x 36mm sensor (35mm format), sophisticated image processing and robust construction of the highly successful Leica M9, the M9-P also incorporates features designed for professional users or photographers who prefer a pure, even more unobtrusive styling.

The Leica M9-P includes a scratch-resistant, sapphire crystal covering on the LCD screen. Produced using special diamond cutting tools, this screen is fashioned from one of the world’s hardest and most resilient materials. Extremely resistant to wear and almost unbreakable, the sapphire glass LCD cover offers many years of reliable use. Additionally, the anti-reflective coating on both sides of the cover improves the review of images on the display after capture, particularly in unfavorable lighting conditions.

Finished in vulcanite leatherette, the external covering of the body of the M9-P is particularly resistant to wear. This leathering features a more coarsely-textured finish that ensures a steadier grip when shooting, making the M9-P feel particularly safe and secure in the hand.

Fulfilling the needs of many professional photographers to capture the decisive moment as discretely as possible, the Leica M9-P’s minimalist styling highlights its most essential features. The Leica red dot logo and the M9 lettering on the front have been omitted and replaced with the Leica name in classic script form engraved on the top plate, making the M9-P the quintessential unobtrusive tool.

Since 1954, the Leica M-System has represented an unmistakable, individual kind of photography and a very conscious photographic style and allowed photographers to capture, document and interpret life’s fleeting moments in all fields of photography, from photojournalism, reportage and ‘available light’ to the capture of portraits and aesthetic, fine-art images.  With a Leica M, the photographer becomes a ‘part of the action’ when capturing challenging, authentic and creative images. The frame lines frame precisely the shot the photographer envisages, while allowing a clear view of the scene outside the viewfinder frame. 

The functions of the Leica M are consistently constructed for extreme durability and a long working life. The highest quality materials, intricate manufacturing processes and meticulous manual assembly at Leica Camera’s facility in Germany guarantee functional reliability for years to come.

The Leica M9-P will be available from Leica dealers in two different finishes, black paint or traditional silver chrome, beginning July 2011.


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NEW: THE LEICA SUPER-ELMAR-M 21MM F/3.4 ASPH.

by JamesNYCJune 21. 2011 14:31

Compact M lens with improved imaging performance sets new standards in wide-angle photography

Solms, Germany (June 21, 2011) - Leica Camera AG adds a new, high-performance wide-angle lens to its portfolio of short focal length lenses for Leica M cameras. The Leica Super-Elmar-M 21 mm f/3.4 ASPH. sets new standards in imaging performance. It is characterized by its particularly compact size and suitability for a wide range of photographic situations. Whether used for photojournalism, architecture or landscape photography, the Leica Super-Elmar-M 21 mm f/3.4 ASPH. provides photographers with an extremely small, light and versatile wide-angle lens, particularly suitable for travelling.

The performance of the Leica Super-Elmar-M 21 mm f/3.4 ASPH. is reminiscent of one of the all-time favorite classic M lenses, the Leica Super-Angulon-M 21 mm f/3.4. This highly praised lens was an integral part of the Leica M lens portfolio from 1963 to 1980 and made its name and reputation as an ideal tool for available light photography and photojournalism. Even today, the Super-Angulon-M 21 mm f/3.4 remains extremely popular and one of the most sought-after M lenses amongst connoisseurs of fine optics.

The new Leica Super-Elmar-M 21 mm f/3.4 ASPH. is a worthy successor, with further improvements over the already outstanding performance of its forerunner model. The lens reveals its excellent reproduction of detail and superior contrast at maximum aperture. Of particular note is the extremely effective optimization of flare characteristics of the Leica Super-Elmar-M 21 mm f/3.4 ASPH., which allows the capture of fascinating ‘contre-jour’ images with absolute clarity and contrast.

The intricate optical design and construction of the lens are responsible for its outstanding sharpness and imaging qualities. The Leica Super-Elmar-M 21 mm f/3.4 ASPH. is constructed with eight lenses in seven groups. At the same time, the use of one lens element with two aspherical surfaces and four lenses with anomalous partial dispersion ensure that aberrations are reduced to an absolute minimum.

As with all Leica lenses, the Super-Elmar-M 21 mm f/3.4 ASPH. was designed and developed by Leica specialists in Solms, Germany and represents the perfect combination of optical and technical expertise. Particularly reliable and with enduring value, every Leica lens is manufactured from only the highest quality materials and is assembled with meticulous precision, completely by hand. The combination of cutting-edge technologies and extremely thorough manufacturing processes guarantees consistently excellent quality.

The Leica Super-Elmar-M 21 mm f/3.4 ASPH. is supplied with a high-quality, all-metal lens hood, which should be mounted at all times. The hood not only protects the lens effectively against reduction of contrast by extraneous light, but also against damage and the accumulation of dirt on the front lens element.

The Leica Super-Elmar-M 21mm f/3.4 ASPH. will be available from Leica dealers beginning July 2011.


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NEW: THE LEICA SUPER-ELMAR-M 21MM F/3.4 ASPH.

by JamesNYCJune 21. 2011 14:29

Compact M lens with improved imaging performance sets new standards in wide-angle photography

Solms, Germany (June 21, 2011) - Leica Camera AG adds a new, high-performance wide-angle lens to its portfolio of short focal length lenses for Leica M cameras. The Leica Super-Elmar-M 21 mm f/3.4 ASPH. sets new standards in imaging performance. It is characterized by its particularly compact size and suitability for a wide range of photographic situations. Whether used for photojournalism, architecture or landscape photography, the Leica Super-Elmar-M 21 mm f/3.4 ASPH. provides photographers with an extremely small, light and versatile wide-angle lens, particularly suitable for travelling.

The performance of the Leica Super-Elmar-M 21 mm f/3.4 ASPH. is reminiscent of one of the all-time favorite classic M lenses, the Leica Super-Angulon-M 21 mm f/3.4. This highly praised lens was an integral part of the Leica M lens portfolio from 1963 to 1980 and made its name and reputation as an ideal tool for available light photography and photojournalism. Even today, the Super-Angulon-M 21 mm f/3.4 remains extremely popular and one of the most sought-after M lenses amongst connoisseurs of fine optics.

The new Leica Super-Elmar-M 21 mm f/3.4 ASPH. is a worthy successor, with further improvements over the already outstanding performance of its forerunner model. The lens reveals its excellent reproduction of detail and superior contrast at maximum aperture. Of particular note is the extremely effective optimization of flare characteristics of the Leica Super-Elmar-M 21 mm f/3.4 ASPH., which allows the capture of fascinating ‘contre-jour’ images with absolute clarity and contrast.

The intricate optical design and construction of the lens are responsible for its outstanding sharpness and imaging qualities. The Leica Super-Elmar-M 21 mm f/3.4 ASPH. is constructed with eight lenses in seven groups. At the same time, the use of one lens element with two aspherical surfaces and four lenses with anomalous partial dispersion ensure that aberrations are reduced to an absolute minimum.

As with all Leica lenses, the Super-Elmar-M 21 mm f/3.4 ASPH. was designed and developed by Leica specialists in Solms, Germany and represents the perfect combination of optical and technical expertise. Particularly reliable and with enduring value, every Leica lens is manufactured from only the highest quality materials and is assembled with meticulous precision, completely by hand. The combination of cutting-edge technologies and extremely thorough manufacturing processes guarantees consistently excellent quality.

The Leica Super-Elmar-M 21 mm f/3.4 ASPH. is supplied with a high-quality, all-metal lens hood, which should be mounted at all times. The hood not only protects the lens effectively against reduction of contrast by extraneous light, but also against damage and the accumulation of dirt on the front lens element.

The Leica Super-Elmar-M 21mm f/3.4 ASPH. will be available from Leica dealers beginning July 2011.


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LEICA CAMERA OFFERS FIRMWARE UPDATE 1.162 FOR THE LEICA M9

by JamesNYCJune 16. 2011 11:57

Solms, Germany (June 16, 2011) - Leica Camera AG is pleased to announce the firmware update 1.162 for the Leica M9, the world’s smallest, full-frame digital system camera. Users wishing to benefit from the new offerings can now download the firmware update from the Leica Camera website and take advantage of new, improved features.

Firmware update 1.162 features a revision of sensor homogeneity for wide-angle lenses. The additional color calibration noticeably reduces chromatic differences between the center and the corners of an image, especially in critical shooting situations. Additionally, the software processes of the Leica M9 have been optimized, significantly reducing the “red edges effect” and improving the menu’s Italian translation. 

For the first time, members of the Leica Camera Forum were invited to beta test the firmware update prior to its release. Approximately 1,000 Leica M users offered their feedback and insights, supporting Leica Camera’s commitment to providing innovative tools that stand at the forefront of technological innovation. The 80 selected “test pilots” considerably influenced the production of firmware 1.162.

For installation instructions and to download firmware update 1.162, please visit: http://en.leica-camera.com/service/downloads/rangefinder_cameras/m9/.

About the Leica M9:

As the world’s first digital rangefinder camera with a 24 x 36 sensor, the Leica M9 carries the proud heritage of the Leica M system into the digital age.   A truly professional camera for authentic Leica M photography in the familiar, classic and timeless M design, the M9 is the perfect contemporary tool for those who set the highest standard in image quality and are committed to creating images of enduring value.  The M9 is compatible with nearly every Leica M lens in existence. 

Availability

The Leica M9 in steel grey or black is available from Leica dealers. For a list of Leica dealers, please visit http://us.leica-camera.com

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JAN GRARUP RECEIVES THE LEICA OSKAR BARNACK AWARD 2011 FOR HIS PORTFOLIO ‘HAITI AFTERMATH’

by JamesNYCJune 15. 2011 07:18

Solms, Germany (June 15, 2011) - First prize in this year’s highly prestigious photographic competition, the Leica Oskar Barnack Award 2011, goes to the Danish photographer Jan Grarup. For his award-winning portfolio, entitled ‘Haiti Aftermath’, the winner will be presented with a Leica M9 camera and lenses worth around €9,500 (approximately U.S. $13,760), as well as a cash prize of €5,000 (approximately U.S. $7,240). The second winner in this year’s competition is Jing Huang from China. His portfolio, ‘Pure of Sight’, wins the Leica Oskar Barnack Newcomer Award 2011 and a Leica M9 with lenses. The prizes will be presented on July 5, 2011 as part of the photographic festival in Arles.

The central theme of his project, ‘Haiti Aftermath’, focuses on the massive earthquake in Haiti on January 12, 2010 and its consequences. Jan Grarup’s portfolio shows the extent of the catastrophe and the fate of the survivors in pictures of enormous intensity. The destruction is appalling. A precise count and identification of the victims is difficult due to the enormous devastation. Even today the number of victims can only be estimated, and the government assumes a death toll of around 300,000 people, with more than three million affected by the quake. The earthquake is therefore considered to be the most severe quake in the history of North and South America. Jan Grarup travelled to Haiti on an assignment for various magazines to document the catastrophic consequences of the natural disaster. He sees his mission as a photographer as much more than the simple depiction of the current situation. The aim of his black-and-white shots is to generate emotion. The earthquake took everything the Haitians had: their belongings, the roof over their heads, their friends and relatives. Their lives lie in ruins. Fear and despair is written on their faces. They have lost all they ever owned and often even risk the only thing left to them in the search for food and water: their lives. The police and private security forces attempt to protect the remaining stocks of provisions and do not hesitate to defend them with weapons, as Jan Grarup’s pictures show. 

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LEICA S2 Color Profile for ICC-based Workflow Software

by JamesNYCJune 1. 2011 08:34

 

Solms, Germany (June 1, 2011) – Leica Camera AG is pleased to announce a Leica S2 color profile for ICC-based workflow software. Users wishing to benefit from the new offering can now download the software from the Leica website and take advantage of new, improved features. 

The Leica S2 raw data format complies with the specifications in the ADOBE DNG 1.1.0.0 standard (June 2009,) enabling DNG-compatible raw data converters to be used for processing Leica S2 DNGs. As a result, products such as Capture One 6 from Phase One can be utilized.

Further improving the color characteristics of the Leica S2 data, an ICC color profile specifically developed for the Leica S2 is now also available.

While Adobe Lightroom and Adobe Camera Raw do not support this profile, a special “Adobe Standard” Leica S2 DNG color profile is integrated into the software and used automatically.

For registered S customers, the color profile and installation instructions are available for download in the owners’ area: https://owners.leica-camera.com/index.php/de/login

 

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