What words would you use to describe your photography brand?
Fun? Reliable? Adventurous? If you struggle to answer, our guide, 10 Branding Secrets for Photographers, will help you define and build a strong brand that will set you apart from the competition and attract the clients you want.
In this guide, you’ll also learn:
How to communicate your photographic style and personality
How to determine what aspects of your business are unique
Why developing a strong name, logo and aesthetic across all platforms is crucial
Why a consistent voice and style must be part of everything you do - including your website, social media, and business cards
Use these 10 secrets to build a brand that attracts your ideal market, accurately communicates your specialty and creates unique experiences for your clients.
Download your copy today!
~The PhotoShelter Team
Tags: PhotoShelter, Branding, Photographer, Photo, Photography, Photo Assistant, Photo Assistants, Photographers Assistant
Last month, Apple announced that they were ceasing development of the beloved Apple Aperture. While the software is still usable and available for purchase and download, it has a timeline on how long it will work, as new camera profiles will no longer be supported. Fortunately, Adobe has made the transition a little easier, with a simple transition guide.
The guide, available for free, will help people move their catalogs and settings from Aperture over to Adobe Lightroom 5 with ease. If you're one of those still grasping on to Aperture, perhaps now is a good time to try out Lightroom 5, which is available for $9.99 along with Adobe Photoshop CC through their Photography Plan.
Click here to view the guide.
Tags: Aperture, Lightroom, Creative Cloud, Photo, Photographer, Photography, Photo Assistant, Photo Assistants, Photographers Assistant
Here is a Kickstarter that we like.
Performance of gas scooter + Eco friendliness of electric scooter = The ProGo 3000 Propane Powered Motor Scooter.
What inspired us here at ProGo started with a question. "Why are small motor scooters not a popular mode of transportation?" They are easy to carry and store. They are extremely cost efficient, especially with todays high gas costs. They are easy to maintain, cheap to own, and a whole lot of fun!!
So why are motor scooters, CURRENTLY, not a popular mode of transportation? To answer this question we have to take a look into both types of motor scooters currently on the market, electric and gas.
READ MORE HERE
Tags: Kickstarter, ProGo, Scooter, Propane, PhotoAssistant, Photo, Photography, Photographer, Photographers assistant
An inspiring new photo show explores how photographers confront and, in many cases, overcome depression and mental illness through creating images. Founded in 2012, the Broken Light Collective provides photographers of all skill levels, who are affected by mental health challenges, with a safe and supportive environment in which to display and develop their work.
The new show, titled From Darkness to Light: Photographs by Broken Light Collective, includes selections from the group, which is comprised of over 10,000 photographers from more than 150 countries. The 36 photographers featured in the exhibition come from all over the globe and have been affected by a range of conditions including depression, anxiety, bipolar disorder, PTSD, OCD, addiction, and autism.
The goal of the group, according to a recent story in the New York Times, is to use the art of photography as an effective means to fight the stigma and raise public awareness while enhancing the lives of those affected by mental illness.
From Darkness to Light is curated by Danielle Hark and presented through the Fountain Gallery Visiting Artists Program.
The show is on display at the Fountain Gallery, Fountain Gallery, 702 Ninth Avenue in New York City until August 13th.
More info and image here.
Tags: Photo, Photography, PhotographerPhoto Studio, Photo Assistant, Photo Assistants, Photographers Assistant, Dynalite, Canon
All images copyright 2014 Brad Trent
As a young photographer, I had this very dreamy, romanticized idea of what it must be like to shoot celebrities. One of my early photography idols was Bert Stern, and I just figured every shoot with a celebrity might end up like his famous session with Marilyn Monroe where they locked themselves in a suite at the Bel-Air Hotel for three days with a case of '53 Dom Perignon, a couple of cameras and a few props, and emerged totally spent but with a collection of amazing photographs. But I moved to New York a couple of decades later...just about the time when shoots like that were becoming increasingly controlled by managers, publicists, agents and the studio P/R machine. Ideas had to be pre-approved and even then it didn't mean you would get to do them. And three days? More like five minutes after your writer got to ask his five questions, thank you very much! But if you're smart you learn how to work the angles, you keep a few tricks up your sleeve when you don't have the cooperation you had hoped for, and occasionally, you get lucky…
Read more here
Tags: Willem Defoe, Brad Trent, Wall Street Journal, Studio 225 chelsea, Profoto, Hasselblad
A federal court judge in Texas has rejected an argument that the right to photograph or videotape police officers “is not recognized as a constitutional right,” clearing the way for a citizen’s civil rights claim against the City of Austin, its police chief, and various Austin police officers.
“The First Amendment protects the right to videotape police officers in the performance of their official duties, subject to reasonable time, place and manner restrictions,” U.S. Magistrate Judge Mark Lane wrote in the decision handed down last week.
The judge also rejected an argument by the defendants that they should be immune from prosecution in the case because the right to photograph police officers performing their duties was not clearly established when they arrested the plaintiff on three separate occasions.
“A robust consensus of circuit courts of appeals that have addressed this issue have concluded that the First Amendment encompasses a right to record public officials as they perform their official duties,” the judge wrote, citing several right-to-record decisions favorable to plaintiffs from around the country.
The plaintiff in the Texas case, Antonio Buehler, was first arrested on January 1, 2012, when he photographed two Austin police officers engaged in a traffic stop in a parking lot. Buehler was refueling his truck nearby when he heard one of the officers yelling, then saw a passenger of the stopped vehicle being “yanked violently” out of the car and thrown to the ground.
Mr. Buehler started taking pictures from a distance, and asked the officers why they were abusing the passenger, according to court papers. One of the officers approached Buehler and arrested him for “resisting arrest, search or transportation” after accusing Buehler of spitting on him, according to court documents.
Buehler filed a complaint with the police, but he alleges that no action was taken. He ended up forming an organization called Peaceful Streets Project to help inform people about their rights “and hold law enforcement accountable.” The organization now routinely video records police officers to prevent and document police brutality, according to court papers.
Mr. Buehler was subsequently arrested for recording the arrest of a man in downtown Austin on August 26, 2012. He was arrested a third time about a month later, also for video recording police performing their duties. Both times he was charged with Interference with Public Duties.
In response, Antonio Buehler sued for violation of his First and Fourteenth Amendment rights. He also alleged false arrest, excessive force, unlawful search and seizure, and malicious prosecution.
In addition to refusing the city’s motion to throw out Buehler’s federal civil rights claims, Judge Lane sustained his claim for false arrest; his claim that the city and its police chief failed to establish a policy, train, and supervise city police officers about the rights of individuals to record police; and his various state law claims.
But the judge dismissed parts of Buehler’s lawsuit, including claims for malicious prosecution and excessive force, because Buehler’s allegations didn’t meet the legal standards required to sustain those claims.
The ruling was not a final decision on the merits of Buehler’s claims. Instead, it cleared the way for Buehler to continue pursuing the surviving claims.
Tags: First Amendment, 1st Amendment, Texas, Fredom of speach, Photo, Photography, Photographer, Photo Assistant, Photo Assistants, Photographers Assistant
On his blog, Robert Mills examines the use of color in films as a storytelling device, using examples from Oz the Great and Powerful, Memento, Beauty and the Beast, and more.
He writes, "Color can have political, religious and cultural connotations, represent gender and as believed by Kandisnky, have emotional and physical effects on us. Color can also improve our memory, influence buying decisions, indicate meaning and tell stories. It’s that very last one that interests me most. In this post I want to focus on the use of color as a storytelling device in films."
Color can have political, religious and cultural connotations, represent gender and as believed by Kandisnky, have emotional and physical effects on us. Color can also improve our memory, influence buying decisions, indicate meaning and tell stories. It’s that very last one that interests me most.
In this post I want to focus on the use of color as a storytelling device in films.
Tags: Photo, Photography, Photographer, Digital tech, Photo Assistant
Here is a Kickstarter project we like
Each and every VIDDY is screenprinted and die-cut by hand in the UK and is available in 4 colours; Green, Black, Blue or Red.
VIDDY comes as a kit and the main pieces you'll need simply pop out so you'll go from flat pack to working camera in around half an hour!
Stickers and split pins are used to build the main body and you just need a small drop of glue to construct the film advance knobs.
There's no sharps, virtually no glue, and no mess.
Each VIDDY kit comes with everything you'll need to complete the camera, including a reclaimed medium format spool, a precision laser-cut pinhole, a red light-proof window, split pins, a sticker sheet and clear illustrated instructions alongside an easy to follow how-to video.
It's simple, educational, fully functional and takes great photographs. But most importantly, it's fun!
Tags: VIDDY, Kickstarter
To celebrate its flagship K-3 digital SLR, Pentax announced last week that they would ship a limited edition version in gunmetal gray to dealers in August. They'll also sell the K-3 online at www.us.ricoh-imaging.com.
Only 2,000 such models will be sold and the kit will include the K-3 body, the BG-5 battery grip in matching gunmetal gray, an exclusive black leather strap and a pair of batteries that can be used in the camera body or the grip. You'll pay $1,399 for the honor of owning this limited edition K-3, which is $100 above the standard K-3's MSRP.
The K-3 was announced to the world in October 2013 and sports a 24-megapixel APS-C-sized sensor, a 27-point AF system and high-speed shooting at 8.3 frames per second (fps). It does not use an anti-aliasing (AA) filter but instead features an AA simulator, allowing you to select whether you want filtering turned on or off.
Tags: Pentax, Photo, Photography, Photographer, Photo Assistant, Photo Assistants, PhotoAssistant
Yes, your camera can shoot high-def video (or even 4K). No, you can’t simply hit the record button and expect to get professional-looking results. In particular, that high-resolution footage is going to look extremely shaky if you plan to handhold your HD-DSLR for more than just a few seconds. To capture crisp, steady clips, you’ll need to attach your camera to a rig or stabilizer. Rigs have come a long way from those clumsy, cumbersome setups of just a few years ago. Here are our current favorites for a range of cameras and assignments.
READ THE FULL STORY AT PDN
Tags: Photo, Photography, Photographer, Photo Assistant, photo Assistants, Photographers Assistant