It's In The (e)Mail - An introduction to creating effective email campaigns

by JamesNYCFebruary 29. 2008 07:52
by Jon Hornstein,  February 29, 2008 Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.

Email has many advantages over postcards.
With email, you can track who receives your message, who opens it and if they click-through on any images or links. You can also create a richer and more interactive experience by designing the email in a way that allows the recipient to access progressively more information. Tracking the behavior of the recipient can also tell you what people find most interesting about you and your work. This type of marketing information is priceless. Last but not least, the cost of sending an email blast, while not as inexpensive as many think, is much less expensive than printing and mailing postcards.

But a poorly designed email campaign can be ineffective or even damaging to your reputation.

Here are 10 things you need to keep in mind when planning and sending your email campaign:

1. Start With a Good List
The best list consists of names of people who have asked to hear from you. Legally, these are the only people you should ever address with a mass email. Otherwise what you are sending is considered SPAM. Bought lists are only legal to use if the people on the list gave their permission to the list collector to receive unsolicited emails from people selling photographic services. Always check to see if this is the case. Even then, the quality of the list can vary widely. In all your activities, try to get people to agree to receive marketing emails from you. This is your "golden" list.

2. Send Regularly
You should use your email campaign to create and sustain a relationship with the recipients. Sending them monthly is ideal. Every other month is the minimum frequency you should consider. If you send out promotional emails more than once per month you run the risk of creating "noise" that your audience will find easy to ignore.
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Polaroid Closing Instant Film Factories

by JamesNYCFebruary 9. 2008 00:32

Polaroid Closing Instant Film Factories

BOSTON -- Polaroid Corp. is dropping the technology it pioneered long before digital photography rendered instant film obsolete to all but a few nostalgia buffs.

Polaroid is closing factories in Massachusetts, Mexico and the Netherlands and cutting 450 jobs as the brand synonymous with instant images focuses on ventures such as a portable printer for images from cell phones and Polaroid-branded digital cameras, televisions and DVD players.

This year's closures will leave Polaroid with 150 employees at its Concord headquarters and a site in the nearby Boston suburb of Waltham, down from peak global employment of nearly 21,000 in 1978.

The company stopped making instant cameras over the past two years.

"We're trying to reinvent Polaroid so it lives on for the next 30 to 40 years," Tom Beaudoin, Polaroid's president, chief operating officer and chief financial officer, said in a phone interview Friday, after the company's plans were reported in The Boston Globe.

Polaroid failed to embrace the digital technology that has transformed photography, instead sticking to its belief that many photographers who didn't want to wait to get pictures developed would hold onto their old Polaroid cameras.

Global sales of traditional camera film have been dropping about 25 percent to 30 percent per year, "and I've got to believe instant film has been falling as fast if not faster," said Ed Lee, a digital photography analyst at the research firm InfoTrends Inc.

full story here.




Capture One 4.01 released today

by JamesNYCFebruary 8. 2008 00:24

FullStory "

Capture One 4.01 released today

A number of issues found in the original version of Capture One 4 have been solved with Capture One 4.0.1 taking the stability and performance of the application even further.

Download the application and release notes here

Capture One 4.0.1 release notes


Capture One 4 is a new generation RAW workflow solution that enables professional photographers to make the most of their images.

The workflow orientation is high in Capture One, and the simplified new user interface leaves more of the screen area to your images.

Providing best possible image quality is a cornerstone of Capture One. Tools for this and excellent “out-of-the-box” results are part of the new Capture One 4.

Highlighted features

Capture One 4 includes a number of features, some of which will be introduced below:

New user interface offers maximum space for the images. Images, not sliders and controls, are the focus. A darker background permits easier image viewing and enhancements. As with previous generations of Capture One, a guided workflow is available to assist the photographer in the image enhancement process;View and work with up to 12 images simultaneously at full resolution;

Powerful new shortcut architecture allows faster image import, adjustment and processing;

Multiple Variants of a single RAW image can be made with virtually no disk and performance overhead;

Recover details in highlights and shadows with High Dynamic Range tool;

Share or showcase your images with the stylish Web Contact Sheet feature;

Fine-tune your images with responsive sharpness and noise controls

Achieve consistency with a single touch: combine settings (e.g. within white balance) in tool Presets for easy reuse

Import and export images in DNG format, for more options to share and archive;

Many more features are included in Capture One 4, be sure to try them out!

What’s new

Manage and transfer license codes, enabling operation of Capture One on one computer one day and on another computer the next.

Support for Canon G9 and Sony DSLR-A700 cameras

Please refer to the list later in this document

A number of issues found in previous versions of Capture One 4 have been solved.

Phase One February 2008 Page 2 of 7

System requirements

Capture One 4 may run on older equipment than what’s listed below but to ensure the best

possible results we recommend that your computer at least conforms to the following



• Intel

• 768 MB of RAM

• 1 GB of free hard disk space

• Calibrated color monitor with 1280 x 800, 24 bit resolution at 96dpi screen ruling

• Windows XP

® Windows®:® Pentium® 4 or equivalent®, service pack 2 or Windows Vista®

• Microsoft

• A PDF reader is need to access the help file


• Intel-based Macs, G4 or G5

• 768 MB of RAM

• 1 GB of free hard disk space

• Calibrated color monitor with 1280 x 800, 24 bit resolution at 96dpi screen ruling

• Mac OS X 10.4.11 or later

• Please note that you need an internet connection when activating Capture One 4

The above hardware specifications is to be considered as minimum requirements, if you work

with high resolution camera systems or simply want to optimize the performance, please follow

the recommendations below.

• Using processor with multiple cores, e.g. Intel Core

• Having 2 GB of RAM or more

• Plenty of hard disk space for your images!

• A fast hard disk

® .NET Framework version 3.0® Macintosh®:TM Duo or better

Phase One February 2008 Page 3 of 7


If you previously have installed any of the Capture One 4 betas you should start by uninstalling

these before you install the final version of Capture One 4.

Install on Windows:

Capture One includes an easy-to-use installer that will install all the software you need to run

the application on a Windows based computer.

To install the software, please follow the procedure below:

1. Load the Capture One DVD, or download the application from the Phase One website:

2. Run the executable software install file.

3. Read and accept the license agreement when presented.

4. Follow the on-screen instructions to complete the installation.

Install on Mac OS X:

Capture One includes an easy-to-use installer that will install all the software necessary to run

the application on Mac OS X.

To install the software, please follow the procedure below:

1. Load the Capture One DVD, or download the application from the Phase One website:

2. Open the Capture One disk image.

3. Read and accept the license agreement when presented.

4. Drag the Capture One icon to the Applications folder.

5. Start the Capture One application from your Applications folder.

Phase One February 2008 Page 4 of 7

RAW file support

Capture One 4 currently supports RAW files from the following digital backs/cameras:

Phase One: P 45+, P 30+, P 25+, P 21+, P 20+, P 45, P 30, P 25, P 21, P 20, H 25, H 20, H 10, H 101, H 5, LightPhase

Canon: 1Ds Mark III, 1D Mark III, 1D Mark II N, 1Ds Mark II, 1D Mark II, 1Ds, 1D, 5D, 40D, 30D, 20D, 10D, 400D/Rebel XTi, 350D/Rebel XT, 300D/Rebel, D60, D30, Pro 1, G9, G6, G5, G3, G2

Epson: R-D1s, R-D1

Fuji: S5 Pro, S3 Pro, S2 Pro

Konica Minolta: Alpha 5 D / Maxxum 5 D / Dynax 5 D, Alpha 7 D /

Maxxum 7 D / Dynax 7 D, A1, A2

Leica: M8, Digilux 3, Digital Module R for R8 and R9 cameras

Nikon: D3, D2Xs, D2X, D2Hs, D2H, D1X, D1H, D300, D200, D100, D80, D70s, D70, D50, D40X, D40

Olympus: E-3, E-510, E-410, E-500, E-1, E-10, E-20, E-330, E-300, E-400, C-7070, C-8080

Pentax: K10D, K100D, *istDL2, *istDL, *istD, *istDS2, *istDS

(Only PEF files supported)

Sony: DSLR-A700, DSLR-A100, DSC-R1

Adobe: DNG (raw DNG support only)

Phase One February 2008 Page 5 of 7

Solved issues

Below you will find a list of issues which have been solved with this release of Capture One 4.0.1.


Processing DNG to JPEG or TIFF without a camera profile will cause ImgCoreProcess error.

resulting in Underexposed image.

Canon EOS 1D Mark III and EOS 40D Highlight Tone Priority option is not supported -


Improvement of error codes generated if system errors are encountered.

the menu.


Crash when favorite folder is selected and the application is quit using shortcut or from

for an application that is already activated

License Management: A Power User occasionally have to reactivate the license code

Pattern noise issue in output when cropping images scaled > 150% on AMD AthlonTM


Dynax 7 D image - preview under 50% shows details that are not in the processed


Loss of details in highlight areas of processed Konica Minolta Alpha 7 D / Maxxum 7 D /

Phase One February 2008 Page 6 of 7

Known issues

Below you will find a list of known issues for Capture One 4.0.1 at the time of shipping.



Zoom levels from 25-50% might be pixilated for some camera file / screen resolution

access to the Curve tool.

At the lowest recommended screen resolution you have to hide the Toolbar to get full

‘sRAW’ files from Canon cameras.

Currently DNG read or write is not supported for S5 Pro, S3 Pro, S2 Pro, Nikon D1X or

up when Help is accessed

Installer/Help: if there is no PDF reader installed on the computer the application locks

customizing the Toolbar

Toolbar: Only some icons become smaller when Use Small Size is selected when


Selected collection is lost when dragging images from a non-favorite collection into an


Exiff data missing on some file types.

- Deleting an image will clear the undo/redo stack

- Depending on your system configuration Capture One can occasionally take more than

- Continuous consecutive changing of output ICC profile can cause wrong preview color.

- Batch queue will automatically resume processing when the application is re-launched.

- Inability to generate previews on read only images.

Phase One February 2008 Page 7 of 7

Troubleshooting and support

For troubleshooting assistance and support please refer to our on-line resources at:

What’s new from version 3.7.x

Capture One 4 is the successor of 3.x LE, and is a major upgrade. This new generation of

Capture One builds upon the feature set of its predecessor.

The features already found in 3.x LE have been improved and new have been added.

Capture One 4 is a completely re-written application, building on new technologies, a new architecture and input from our users found best from previous generations of Capture One.


Capture One and Phase One are either registered trademarks or trademarks of Phase One A/S in the European Union and/or other countries. All other trademarks are the property of their respective owners

Restarting the application will resolve this.

20 seconds to launch


Removing rating from a rated image gives a zero rating, rather than clearing the ratingImporter: Thumbnails for images from some Phase One digital backs doesn't appearToolbar: Drop down "Icon Only" is always selected, when customizing the Toolbar"Loading" message appears in Preview window when loading from CD/DVDBrowser: Sort order criteria is not applied when relaunchingImporter: It is not possible to continue numbering from last import sessionJpeg file size estimates can be incorrect.Keyboard shortcuts are not 100% identical across platforms.Capture One library cannot be ported cross platform.Settings from previous generations of Capture One (3.x or older) cannot be reusedSettings from Capture One 4 beta versions cannot be reused.Caption and Copyright information doesn’t appear in processed image.Importer: Sometimes memory cards are not ejected correctly.Pattern noise artifacts in Pentax K100D imagesOn Vista: Inability to start Capture One with limited user account privilegesInability to use Crop or Rotate tools after having Auto-adjusted 5 images or moreOutput tool: Application cannot process on a network drive on Mac OS X 10.4Leica M8: Generating 16 bits DNG appear very dark.Processing error in Nikon D200 image after arbitrary rotation.Fuji S5 images of ISO 1000 and above are presented darker than in-camera JPEG



Job_folders app V.3.2

by JamesNYCFebruary 7. 2008 09:19

Hi James,

I've just updated Job_folders app to create folders that have the structure more like C1. I've found this to be more convenient..... even for Leaf users. Please feel free to include it in your next news letter. Cheers Rick

Condé Nast Shuffles Management Team

by JamesNYCJanuary 7. 2008 21:35
Condé Nast Shuffles Management Team
Lucia Moses
JANUARY 07, 2008 -
Vogue and Glamour publishers Tom Florio and Bill Wackermann and other Condé Nast execs added responsibilities as part of a wide-ranging management shakeup at Condé Nast Publications. As part of that reorg, three other top sales executives — Mitchell Fox, Amy Churgin and Sandy Golinkin were shown the door.
CN CEO Chuck Townsend announced the changes in an internal e-mail distributed to employees Monday afternoon.
read the full story here:

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Flying with spare lithium batteries

by JamesNYCJanuary 7. 2008 08:46
As pointed out in this forums post by Matt

Many people are having difficulty traveling with spare rechargable batteries.

Effective January 1, 2008, the following rules apply to the spare lithium batteries you carry with you in case the battery in a device runs low:

  • Spare batteries are the batteries you carry separately from the devices they power. When batteries are installed in a device, they are not considered spare batteries.
  • You may not pack a spare lithium battery in your checked baggage
  • You may bring spare lithium batteries with you in carry-on baggage – see our spare battery tips and how-to sections to find out how to pack spare batteries safely!
  • Even though we recommend carrying your devices with you in carry-on baggage as well, if you must bring one in checked baggage, you may check it with the batteries installed.

You can read the whole story here:

 Looks like FedEx will be very busy shipping batteries in the near future.

A Phase One - Medium format camera to be released in Feb / March.

by JamesNYCJanuary 7. 2008 08:41
While speaking to an industry contact / friend this morning I found out that the new Phase One / Mamiya alliance is expected to bare fruit in the next 2 months

This new medium format camera will be based on the Mamiya 645 system.

It will present a new series of lenses, and feature faster auto focusing, and unlike other systems it will allow for the use of third party digital backs, and roll film backs. So one day you can shoot with a Phase back and then the next change to a Leaf back if you wish, or even shoot film all with the same body and lenses. This is a direct response to the Hasselblad "Integrated system" and the Leaf AFi & Sinar Hy6 (both essentially the same cameras).

This should be very interesting since neither the Leaf AFi or Sinar Hy6 are yet available to the market. It will be interesting to see where people choose to place there investments.

As soon as I can get a hold of this new camera I will post more.

Phase One & Mamiya. Yet another

by JamesNYCNovember 15. 2007 21:32
Phase one announced their new "Strategic alliance" with Mamiya yesterday.

"Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process," said Henrik Håkonsson, CEO of Phase One. "Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice." This answers the question as to which camera company with be accepting Phase One backs now that Hasselblad has chosen to build their "Integrated" and many say Closed system with the release of the H3D system.
This too is the second "Strategic alliance" by Phase One in the last 14 days.. Previously it was their Microsoft alliance as of 11/1/2007.
These two moves further strengthen Phase Ones already dominant 60% Digital Capture market share by offering greater medium format camera options primarily pro-summers but also to professionals; and in providing a lower cost medium format camera system that will work with the Phase One P+ series digital backs.
This certainly will continue to make it more cost effective for young photographers, photo assistants, photo students and pro-summers to gain access to the tools used for high-end digital capture with out needing to sell a kidney or take out a second mortgage. While Phase One digital backs have always been an option with Mamiya cameras; either via a dedicated digital back for the 645 AFD or by using an adapter plate such as the ones used for the Mamiya RZ Pro II and Pro IID cameras there are now clear indications that a new Mamiya/Phase cameras is in the works. ".... 'They' have been working on something for some time..".
Also a series of digital lenses is said to be in development. "...there is clearly an opening for 'Other' German lens manufactures to provide high quality lens options for the current or up coming Mamiya systems." ".. the possibility for there to be a series of high-end lenses in the some what near future is extremely good,.. actually it is extremely likely..."
Mamiya has been a dominant player in professional commercial photography for years and is ubiquitous on many fashion , catalog, and advertising shoots around the country.
The Mamiya 645 was the workhorse of choice before the Contax 645 came on the scene about 12 years ago. and now that Contax is gone and Hasselblad has focused on it's integrated system; Mamiya is still there waiting to be picked up and used again just like that old 68' Nova that sits parked in the street, and seems to be the only car that will start first thing in the morning in the dead of winter.
So where is Capture 1 Pro V.3.7.8 ?
"Yeah, it'll be out next week" , "Yeah, it'll be out next week" , "Yeah, it'll be out next week" , "Yeah, it'll be out next week" ... (Phase One internal response.)
Ok. you'll be able to stop holding your breath MAYBE, sometime during the first week of December.
Expect a few changes, mostly in terms of improved stability.
DO NOT expect support for OS X Leopard, "...if there is any improved support it will be 'Iffy at best'..." This a a direct quote from one of my Phase One sources

Microsoft and Phase One Form Strategic Alliance

by JamesNYCNovember 1. 2007 09:42
Microsoft and Phase One Form Strategic Alliance to Improve Digital Photography Solutions. Read press release here.

I find this qoute some what troubling.

"Professional photographers are always looking for ways to reduce the amount of time they spend in front of the computer," said Henrik Håkonsson, CEO of Phase One. "At the same time, Microsoft and Phase One Form Strategic Alliance to Improve Digital Photography Solutions

enthusiasts want professional-quality tools but don’t want to be bogged down with features and functions they won’t use. We believe our combined expertise in digital imaging technology will help address these unmet needs to the benefit of our digital back customers and our digital SLR software customers."

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ShootSac - Fashion comes to photo bags.

by JamesNYCNovember 1. 2007 00:52

The woman of www.ShootSac.Com came up with a brilliant idea.

They designed a photo accessory bag that doesn't look like your fathers or grandfathers old camera bag.

If the brisk sales at the PhotoExpo are any indication its clear that the ShootSac is a real success. These cool looking bags were being bought up by both men and women.



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